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最新重大新闻: 线下渠道销量弗兰新闻网缩水90%,疫情下的手机市场危机与变局

2020-02-15 21:54温州市教育国际交流协会编辑:admin人气:


WEN | YIGUANCHA SUYI

体球网ZHONGGUOZHINENGSHOUJISHICHANGMEINENGYINGLAIYUQIZHONGDECHUNTIAN,SHENZHIZHEIYOUKENENGSHIJINSHINIANLAIZUIYANJUNDE“DAOCHUNHAN”。

体球网SHOUXINXINGGUANZHUANGBINGDUYINFADEFEIYANYIQINGYINGXIANG,ZHONGGUOSHOUJISHICHANGDEQUDAO、GONGYINGLIAN、ZHIZAOTIXI,SHENZHISHIXINPINFABUZHENGJINGLIQUANMIANCHONGJI。 

体球网Strategy Analytics ZUIXINBAOGAOCHENG,RUGUOXINXINGFEIYANNENGGOUZAIJINNIAN 2 YUEXIAXUNHUO 3 YUEFENDEDAOKONGZHI,ZHONGGUOZHINENGSHOUJIDIYIJIDUCHUHUOLIANGJIANGXIAJIANG 30%。CONG2020QUANNIANLAIKAN,YUJIQUANQIUZHINENGSHOUJIDECHUHUOLIANGJIANGBIYUQISHAO 2% ,ZHONGGUOZHINENGSHOUJIDECHUHUOLIANGJIANGBIYUQIJIANSHAO 5%。

体球网DANSHIJIQINGKUANGHENKENENGHUICHAOCHUStrategy AnalyticsDEYUQI,SHENZHIHUIYINGXIANGZHONGGUO5GDEPUJIJINCHENG。

很多中小渠道商快顶不住了

体球网FEIYANYIQINGZHIXIA,JUEDABUFENXIAOFEIZHEDOUXUANZE“ZIWOGELI”ZAIJIA,HUANJIXUQIUBEIYANZHONGYIZHI,YOUQISHIZAI2020DIYIJIDU。

PINGGUOXUANBU2YUE9RIQIANGUANBIZHONGGUO42JIAXIANXIAAppleStoreLINGSHOUMENDIAN,SANXINGYEXUANBUWEIYUSHANGHAIWAITANDEQIJIANTIYANDIANZANTINGYINGYE。 

YUJUTOUPINPAIDEZIYINGQUDAOXIANGBI,BIANBUZHONGGUOCHENGXIANGSHICHANGDESHUSHIWANJIAXIANXIASHOUJIQUDAOMENDIANZHENGJINGLISHINIANLAIZUIYANZHONGDEYICIPUBIANXINGJINGYINGWEIJI。

LIUMING(HUAMING)CONGSHISHOUJIQUDAOJIN20NIAN,MUQIANZAIBEIJING、HENAN、SHANDONGYONGYOUDUOJIAXIANXIAQUDAOMENDIAN,YIJISANJIAXIANSHANGMENDIAN。TADUI《YIGUANCHA》BIAOSHI,FEIYANYIQINGBAOFAZHIHOU,TAXIANSHANGMENDIANHUILUOZHIPINGCHANGRIJUNXIAOLIANGDE60%ZUOYOU,XIANXIAMENDIANXIAOLIANGGENGSHIBUZU10%。

体球网TONGSHI,QIXIAOSHOUYUNYINGRENYUANJIAFANGZU,MEIGEYUEDEZHICHUCHAOGUO100WANYUANRENMINBI,JIHUCHUYU“CHUNLIUXUEJINGYING”ZHUANGTAI。WEILEHUANJIEZIJINYALI,LIUMINGCHUNJIEHOUZHUNBEIJIANSHAOXIAOSHOUYUNYINGRENYUAN,BINGYUYUANGONGXIESHANGJIANXIN。“HUOXIALAISHIZUIZHONGYAODE,BURANGONGSIDAOLEDAJIADOUHUISHOUSUN”,LIUMINGHENJIAOLV。

LIKONGDEXIAOXIJIEZHONGERZHI。

CHUNJIESHIZHONGGUOSHOUJISHICHANGDEZHONGYAOXIAOSHOUWANGJI。BUTONGDESHI,SHIFENG4GDAO5GDEZHONGYAOSHENGJIZHOUQI,GEDASHOUJIPINPAIDOUZAI2019SHUANG11、SHUANG12QIJIANJIAQIANGLE“4GSHOUJIQINGKUCUN”,DISANFANGQUDAOCHENGJIELEQIZHONGXIANGDANGYIBUFENZHANBI。ZHEIYESHI2019NIANDISIJIDUZHONGGUOSHOUJISHICHANGXIAHUA15%(CanalysSHUJU),GEJIASHOUJIPINPAIQUEXIANSHANGPUBIANZENGZHANGDEZHONGYAOYUANYIN。 

QINLU(HUAMING)ZAISHANDONGYIGEERXIANCHENGSHICONGSHISHOUJIQUDAOCHAOGUO10NIAN,YONGYOU6GEMENDIAN。2019SHUANG11QIJIAN,QINLUCHENGDANLEMOUGEPINPAIJINBAIWANYUANDE“FENHUO”RENWU。“CHULEYIXIAOBUFENREXIAOCHANPINZHIWAI,DABUFENDOUSHI4GQINGKUCUNXINGHAO”。ANZHAOQINLUDEYUQI,YUANDAN+CHUNJIEXIAOSHOUWANGJIDEYALISUIRANDA,DAN“NUNULIHAISHIKEYIWANCHENGDE”。BUGUOFEIYANYIQINGRANGZHEIPIXIANSHANG“FENHUO”CHENGWEILESHISHIZAIZAIDE“KUCUN”。

体球网JISHIRUCI,HAIYOUPINPAICHANGSHANGQUDAORENYUANGULIQINLUJIXUJINHUO,DANBEIJUJUE。“XIANZAISHOUYAOSHIQINGKUCUN,BURANJIUSHIZUOSI”,QINLUDUI《YIGUANCHA》BIAOSHI,“XIWANGCHANGSHANGJIANHUANXINJIFABU,YINWEIXINPINSHANGSHIJIUYIWEIZHELAOJIXINGJIANGJIA,MUQIANKUCUNYALITAIDALE,ERQIEZUIYAOMINGDESHIQINGHAISHIXIANXIAMEIRENLIU”。 

QISHIBUZHISHIXIANXIAQUDAOSHANG,YUNYINGSHANGYETONGYANGMIANLINJIONGJING。4GSHOUJIBUTIEJIANGHUIZAI2020NIANZHUBUJIANGDIZHIZHIQUXIAO,ZHEIDUIMUQIANDESHOUJISHICHANGLAISHUOWUYISHIXUESHANGJIASHUANG。

JUTIANFENGZHENGQUANFENXISHIGUOMINGQIDEBAOGAOZHICHU,2020 NIANCHUNJIEQIJIANZHONGGUOSHOUJISHICHANGCHUHUOLIANGXIAHUALE 50% - 60%,MUQIANSHICHANGYOUJIN 6000 WANBUSHOUJIZHIXIAO。

体球网DUIYUSHOUJICHANGSHANGLAISHUO,RUHERANGZIJIDEXIANXIAQUDAOHEZUOHUOBAN“HUOXIAQU”ZHIGUANZHONGYAO。BIJINGYIQINGJIESHUHOU,YONGHUBEIYAYIDEHUANJIXUQIUYUXIAOFEISHINENGDOUJIANGDEDAOSHIFANG。NEIXIEHUOXIALAIDEQUDAOHEZUOHUOBAN,DOUJIANGSHISHOUJIPINPAIXUNSUCHUDAYONGHUDEDIYICHUDIAN。ERQUDAODEKOUBEIYUZHICHI,SHISHOUJICHANGSHANGZAIWEILAI5GSHIQIGONGCHENGLVEDIDEZHONGYAOJUEDINGYINSUZHIYI。

线上渠道与传播成为重点争夺阵地

体球网RUGUOYIFEIDIANZUOWEIDUIBI,XINXINGGUANZHUANGBINGDUWANQUANJIESHUYUJIHUIZAICHUNM